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Viamedia has expanded its advertising sales representation with Windstream to four new markets – Houston, Charlotte, Lexington and Lincoln.

Independent cable TV ad management company Viamedia has renewed its longstanding ad sales agreement with Blue Ridge Communications.

Plenty of millennial YouTube viewers in the US opt not to skip ads, according to eMarketer, which says that just under three-fifths (59%) of millennial viewers watch ads until they can skip them — while almost a third (29%) instead watch them to completion.

Providing 360° video inventory in virtual reality (VR) headsets, VideoAmp is to connect its proprietary user graph technology and its screen tensor video solution with Immersv's VR/360 advertising platform.

Virtual reality (VR) and other immersive technologies are now driving increased exposure to advertising, says a new study from ad tech provider YuMe.

Digital media intelligence company Tru Optik, has announced what it says is the industry’s first measurement, activation and attribution platform for connected TV.

Online video advertising is set to register healthy growth in India after the country’s sector witnessed growth of 200% in 2016, according to a report from Adomantra Digital.

Telefónica’s Movistar+ is to develop its first personalised advertising campaign across various pay-TV channels, through an agreement with Coca-Cola.