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Three-quarters of US households have HDTV

HD in the US has gone way past the tipping point and is now well en route to being diffuse, according to new research from the Leichtman Research Group (LRG).

LRG's tenth annual study related to HDTV found that three-quarters of households in the United States have at least one high definition television (HDTV), more than treble the figure posted in 2008.

Just under a quarter (22%) of all households purchased a new TV set in the past 12 months and 14% of all households plan to purchase a new TV set in the next 12 months. This compared with 19% in 2012 and 17% five years ago.

Indicating how affordability is very well likely driving adoption, LRG calculated a current mean reported purchase price of $680, about 30% less than the average of five years ago.
The survey also found that the majority of US households have more than one HDTV, compared with 22% five years ago, and about 38% of all US households now have multiple HDTV sets, up from about 26% of two years ago, and 5% all households five years ago. Around three-fifths of sets in HD households are HDTVs.

Such households fit well within the desired socio-economic groups courted by marketers, with 84% of households boasting annual household incomes over $50,000 having an HDTV. This compared with 73% with household incomes of $30,000-$50,000, and 56% with household incomes under $30,000.

Looking at what people were doing with their HD sets, LRG found that the perceived mean number of channels of HD programming for those receiving HD programming from a cable, satellite, or telco/IPTV provider was 77. This showed a steady rise from 2011's 63 and 29 five years ago.

The survey also showed the struggle that 3DTV is having to establish itself, even in the US, revealing that only about 6% of all US households currently have an HDTV set that is 3D-capable and that even among those who do have a capable set, more than two-fifths do not watch any content in 3D. Yet just under half (47%) overall have seen a 3DTV, or have a 3D-capable TV, compared with 24% two years ago

"Over the past five years, HDTV has grown from a quarter of all US households to three-quarters of all households, and many more households now have multiple HDTV sets," commented Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc. "Today, about 47% of all TV sets in US households are HDTVs, compared to 11% just five years ago.

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