TV Gaming & Gambling - Overview
| TV Gaming & Gambling |
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| Introducing our panelists |
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Over the past few years we have seen an enormous change in the relationship
between the broadcast and gambling worlds. Regulation in Europe is now
starting to change radically, presenting barriers and opportunities to
existing or would be operators. In the UK advertising gambling services has
been permitted on TV for some time, and with the shift in Ofcom's licensing
to recognise gambling as Teleshopping we now have clearer opportunity for
broadcasters and gambling operators to work together to bring new
transactional revenue generating content to TV audiences.
In this discussion, we examine the commercial, technical and regulatory
developments together with the opportunities that both broadcasters and
gambling service operators are faced with globally.
Jason Chess
David Chidgey
Seda Miranoglu
Mark Segal
0. Introduction
6. Can mobile be used to increase participation and offer new services?
1. Using TV to promote gambling services - are direct advertising and opportunities to introduce gambling formats as TV shows effective promotional tools?
7. Industry consolidation is leading to fewer, bigger operators - how can they differentiate themselves and deal with multi-territory branding?
2. Creating an integrated cross platform marketing approach
8. How is the regulatory landscape developing ? What are theimplications of taxation on the industry and network liquidity
3. Major consumer, TV and gambling brands working together to maximisereach and engagement
9. Where are the new geographical market opportunities?
4. Producing entertaining and compelling content to attract new players and increase existing players' spend
10. Launching a new gambling operation - content, licensing, brandmarketing and multiplatform distribution
5. Balancing the entertainment element with revenue generation and player acquisition, the target demographic and using the right technology
