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OTT - Companion or competitor?

Participanting companies

participants eutelsatparticipants kabelkioskparticipants mediabroadcastparticipants sky

Is the threat from over the top overrated?
Undoubtedly there is great interest and great uptake of over the top (OTT) services around the world. Well OTT services are considerably cheaper than subscription and pay-TV, so why not. But can OTT provide a viable business long term? We talk to three leading experts in the German broadcasting market to see whether OTT will be a complement, threat or big nothing as regards existing cable, satellite, IPTV and DTT offerings.