Aiming to boost operators’ offerings for multiscreen content delivery and monetisation, PayWizard has entered into a partnership with Conax.
The three-fifths of smartphone and tablet users who watch between one and five hours of TV and video on their devices will push US in-app advertising revenues to over $5.6 billion by 2017 says research from Parks Associates.
Univision Communications is offering a new second-screen experience through Applicaster's CrossMates technology, which enables the viewer to directly participate in programmes.
The second part of the NATPE/ CEA survey into second-screen usage has revealed 'tremendous potential' in content designed for synchronous viewing and the simultaneous usage of both a primary screen and second device.
While we may all occasionally check our phones or emails, or post a status update or two while watching TV, most of us are actually actively watching TV programming when the sets are on, according to TiVo's 2013 Social Media and Multitasking Survey.