NetRange, the global leader in white label smart TV portal solutions, has entered into a contract to develop and deliver a smart TV app for NetMovies, the leading Brazilian video-on-demand (VOD) service.
Just as its sister pay-TV service launched an over the top channel for those not wanting to subscribe to Sky TV, Sky Store has opened its film rental service to everyone in the UK and the Republic of Ireland.
Getting up-to-date commercials into video-on-demand (VOD) versions of TV shows has been a conundrum for an industry eager to take fuller advantage of the catch-up TV audience. Typically, VOD versions of TV shows simply incorporate the ads they originally ran with, or incorporate a stripped-down and static stable of thinner ads. But now Comcast is teaming with Nielsen to find a way for advertisers to make better use of the ad time.
The latest BBC iPlayer performance ratings have shown how the service has continued its post-summer increase in viewers, driven in general by mobile platforms and given a huge spike by the 50th anniversary of Dr Who.