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MWC 2013 News

BBC World Service launches BBC Indonesia and BBC Hausa mobile sites in Responsive Design

BBC World Service has announced the launch of new mobile sites for BBC Indonesia and BBC Hausa in Responsive Design – a technology that tests mobile users’ screen sizes and ensures they download the most optimised version for their device.

With the launch of the two sites, all mobile users who visit the BBC Indonesia and BBC Hausa mobile sites will be routed automatically to the mobile optimised versions.

James Montgomery, controller of digital and technology, BBC Global News, said: “These are milestones in the digital development of BBC World Service. This technology - already adopted on the BBC’s international news website, bbc.com/news - unlocks our ability to deliver the very best mobile user experience. It is particularly well suited for BBC World Service, whose audiences use a huge variety of handset types to access our content, from newest editions of smartphones to low-tech ‘feature’ phones.”

In February, BBC World Service is planning to launch Responsive Design for its Russian-language news website, bbcrussian.com.