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Over the past few years we have seen an enormous change in the relationship between the broadcast and gambling worlds. Regulation in Europe is now starting to change radically, presenting barriers and opportunities to existing or would be operators. In the UK advertising gambling services has been permitted on TV for some time, and with the shift in Ofcom's licensing to recognise gambling as Teleshopping we now have clearer opportunity for broadcasters and gambling operators to work together to bring new transactional revenue generating content to TV audiences.

In this discussion, we examine the commercial, technical and regulatory developments together with the opportunities that both broadcasters and gambling service operators are faced with globally.