The sports divisions of Internet giant Yahoo! and broadcasting giant NBC have teamed up to forge a content and promotional deal leveraging their respective online and traditional TV assets.
Even though the new partners will continue to maintain separate sites and editorial control of their respective newsrooms and digital properties, they will collaborate on premium sports news and events coverage both online and on the air, which will lead to an offering with a complementary nature “unmatched” in digital sports media.
Basically, Yahoo! Sports’ products will also be included in the NBC Sports Group’s digital assets. Specifically, they will combine original reporting assets, coverage of big events, college content and fantasy sports products with NBC Sports Group’s television promotion and integration.
Yahoo! Sports will link to and promote the NBC Sports Live Extra video player. Fans will be able to watch live streams of some of NBC’s biggest events, starting with Sunday Night Football and NHL Game of the Week. Live content from NBC Sports Network will continue to be distributed through NBC Sports Live Extra on a TV Everywhere basis. In addition, Yahoo! Sports’ reporting will be featured on NBC TV, giving fans multiple platform delivery, and they will both work together to develop original made-for-Web video programmes that will appear on both Yahoo! Sports and NBCSports.com.
Yahoo! Sports and NBC Sports will also provide advertising solutions to reach audiences through what the partners call “distinctive opportunities and sponsorships”. The alliance will encompass Yahoo! Sports, the Rivals Network, NBCSports.com, NBC Sports Regional Networks, Golf Channel.com, Rotoworld.com and Allisports.com. NBCSports.com will continue to provide sports content for NBCNews.com.
Commenting on the deal, Ken Fuchs vice president of Yahoo! Global Media and head of Yahoo! Sports and Games, said: “We're thrilled to combine Yahoo!'s fantasy offerings, product innovation and editorial authority with NBC's broadcast coverage of live sports events and award-winning on-air talent. We think our users will love the result.”
Added Mark Lazarus, chairman, NBC Sports Group: “Through our growing television and digital platforms, the Yahoo! Sports partnership dramatically expands the digital reach of NBC Sports around the biggest sporting events. We are committed to continually growing this alliance for the benefit of both parties, our sports-property partners, and, most importantly, sports fans.”