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Idate pushes for Euro kids’ channel

A few weeks ahead its DigiWorld Summit in November, French institute Idate is advocating Euro TV firms “consider launching a European public children’s channel drawing on a base shared by the various European public services.”

Analysing the state of the European digital economy and the future of Europe’s telecom and TV industry, Deputy CEO Gilles Fontaine said that although television will remain national, a certain internationalisation is possible, and perhaps even necessary. This must prepare to change the respective roles of channels and producers in TV production.

"It would be a mistake to underestimate the strengths of the European industry," Gille Fontaine commented at a press conference in Paris. Indeed, the market share of its TV channels and distributors remains high, and its film producers are to a certain extent responsible for independent original productions.

Commenting about the arrival of US web giants into the SVOD market, he said “given the importance of the Hollywood studios, trying to build one or more European champions of new video services from the ground up would be futile. The separation of on-demand and linear rights will benefit the North Americans. This is why it seems essential to promote the management of release windows within TV groups, where SVOD is the avenue by which free-to-air channels can enter the pay-TV market.”

Regarding telecoms, Idate CEO Yves Gassot said "after successfully introducing effective competition that is both good for consumers and to a certain extent good for innovation, Europe must come to terms with the worrisome state of the industry."

It is then time to boost rollouts of super-fast fixed and mobile networks and support the explosion of traffic; time to define new business models so as to meet the challenges coming from the Internet titans and time not to move toward a single European market.

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