Even though Silvio Berlusconi has not had a week to remember on the legal front, his Mediaset pay-TV business is rolling on by enhancing its sports offering.
The leading Italian pay-TV provider has inked a deal with Eurosport Group for the distribution of the latter's two principal channels in the Mediaset Premium pack for its domestic market.
The sports channel will broadcast live action, in Italian, of leading national and international sports events including tennis tournaments, the great cycling tours and classic races, winter sports, motorsports, athletics and swimming. Subscribers will also be able to see team sports such as basketball, handball, hockey and new emerging sports.
Eurosport and Eurosport 2 will be available in SD without any added costs in the Premium offer in autumn 2013.
The service is designed to complement and not cannibalise Mediaset's other sports bouquets, especially football. Mediaset Premium pack offers all matches of the main European Football Championships live from 17 August. These include Premier League and English FA Cup football, La Liga from Spain and the French Ligue 1.