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French social TV activity quadruples over the season

The activity of social TV in France has quadrupled over the 2012-2013 season according to research firm NPA Conseil.

In partnership with Mesagraph, this social TV round-up on French screens shows that 2 million Twitter users have sent 55 millions tweets about TV. The number of weekly tweets thus passed from 500,000 in September 2012 to more than 2 millions in June 2013.

Some 20 programming brands have concentrated 50% of the total volume of tweets dedicated to television.

Out of the 20, 12 are TV reality shows and talent shows such as The Voice, Secret Story, Star Academy, Koh Lanta and Splash. Sport retransmissions on Canal+ and France Télévisions, talk show Le Grand Journal on Canal+ as well as music show NRJ Music Awards have also ranked in the top 20.

All TV groups now offer complementary social usage related to TV programmes. Groups Canal+ (17% of social audience share), M6 (13%) and France Télévisions (13%) try to compete with TF1, which attracts 36% of
social audience share.

All TV groups are particularly targeting the 15-24-year-old demographic whose activity on Facebook and Twitter is dominating the social TV audience. They represent 42% of the social audience vs 7% of the global TV audience. But social activity on TV definitely contributes to the global TV audience.

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