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MENA's icflix signs VOD content deals

The Middle East online video streaming platform icflix, due to launch this month, has signed content deals with Turner Broadcasting of the US, Canada's DHX Media, and Italy's Mondo TV.

The recent deals secure video-on-demand (VOD) content from Turner's Cartoon Network Arabia, while DHX has agreed the exclusive local rights to the animated Super Mario series, plus access to the children's shows Calilou and Arthur in Arabic, French and English.

Rome-based Mondo TV will also provide icflix with TV series and films including Cinderella, Pocahontas and Robin Hood in the three languages, according to AMEinfo.

The service – to be rolled out across the Middle East and North Africa in June prior to a global launch later in 2013 – will be available to subscribers for a monthly fee. Selected premium content will also be offered on an on-demand basis.

The streaming platform will offer a mix of Hollywood, Bollywood and Jazwood (Arabic) TV series and movies, as well as children's shows and sports, across a range of connected devices. In addition to the recent Western deals, content has already been secured from Middle East heavyweights the Egyptian Radio and Television Union (ERTU) and the Arab Radio and Television Network (ART).

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