Massive Interactive, a Sydney- and London-based specialist in video-on-demand (VOD), over-the-top (OTT) and IPTV software and services, has established a footprint in North America with an office in New York City.
As part of the expansion, Massive has hired Alexander Drosin as president of North America.
"The expansion underscores the rapid growth in the TV everywhere industry landscape and highlights the needs of large video service providers to adopt proven enterprise solutions for the delivery of their consumer video services," the company said in a statement. "Massive Interactive's technology and nearly 20 years of experience in the space working with companies like the BBC, British Telecom, Sky Television, Telstra, Channel 5 (UK) and Foxtel, as well as a long list of airlines position the company as uniquely capable in a rapidly evolving industry."
As president of North America, Drosin brings more than 20 years of experience within the entertainment industry. Prior to joining Massive, he spent several years establishing The Filter, a bespoke B2B recommendation solution backed by Peter Gabriel, in the North American marketplace. He was also president of Lorne Michaels' Broadway Video Enterprises (BVE), where he focused on establishing a licensing and distribution presence around the world for Saturday Night Live. Drosin left BVE in 2005 to establish Glowcast Ventures with Ken Seiff, the founder of Bluefly.com.
Massive Interactive offers the Massivision UI Framework allows content owners, distributors and third-party developers to deliver a unified video experience across multiple platforms and devices from a single core application. It supports iOS, Android, Xbox, PS3, smart TVs and other consoles.
"We are thrilled to officially have a presence in North America. In an evolving and chaotic industry arena where the traditional models for the distribution and consumption of entertainment are being turned on their heads, there are a lot of silver bullet claims by technology providers," said Ron Downey, chairman and CEO of Massive Interactive. "There is no silver bullet yet for multiscreen IPTV service delivery, but there are elegant and efficient solutions for large enterprises."
He added: "Creating a functional, unique, cost-effective multi-device EPG, linear TV, VOD experience across a host of consumer-facing connected platforms requires a combination of deep TV and online video technology experience, continuous R&D and astute horizon analysis. We're going to stick to these disciplines and work hard in North America to be known as the people who truly enable the 'everywhere' in TV everywhere."