Aiming to raise the bar in a hugely competitive TV CE market, PVR pioneer TiVo has integrated the LaunchPad video platform from Flingo into its Premiere set-top boxes.
The result of the integration will be that TiVo will be able to bring over 70 streaming video-on-demand (VOD) applications to its top-end box including TMZ, A&E, History, Showtime, TV Guide, and over 50 other content partners. They will also gain access to new content developed specifically for TiVo subscribers through a Launchpad for TiVo app.
“People are demanding access to online streaming content from the comfort of their own living room, and TiVo’s offerings have evolved to support that demand,” explained Tara Maitra, SVP and general manager of content & media sales at TiVo Inc. “Flingo’s platform and wide range of apps makes it possible for TiVo to offer even more choices to our viewers, and we’re excited to work with Flingo.”
“TiVo changed the way we watch television forever,” added Ashwin Navin, CEO and co-founder of Flingo. “Working with TiVo allows us to drive further innovation into the world of TV by offering the consumer substantially more content diversity and unparalleled social features in the living room.”