On a roll after the mega summer of sport in 2012 in which it launched a dedicated Olympics application, the BBC has now unveiled a new BBC Sport app.
Mobile is a hugely strategic play for the BBC which revealed that mobile devices now account for a third of BBC Sport’s total traffic, rising to over 40% at weekends and peaking at 45% on Saturday afternoons.
Initially available for the iPhone and iPod touch devices in the UK, and with an Android version due for later release, the new app contains the same web-based content as the BBC’s mobile sport website — such as news, live scores, stats, commentary and analysis and adds extra features and functionality using native app technology such as customisable menus.
Dedicated match pages have been added to offer more in-depth information, bringing together starting line-ups, match stats, live text commentary and post-game reports. There is also and access to live streams from the popular 5 Live and 5 Live Sports Extra radio channels. Live and on-demand video highlights will be introduced soon.
Commenting on the launch, Lucie McLean, executive product manager for sport, BBC Future Media, said: “Through the huge success of the Olympics we know that audiences love to access sport services through both mobile browser and apps. The new BBC Sport app builds on the success of London 2012 to give users an even easier way to get the content they love, whether it’s checking out how their team got on, following live text updates on the day’s sporting action or catching up with the latest news.”