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My TF1 to go HbbTV

French broadcaster TF1 Group has announced it will launch its interactive portal and digital brand My TF1 on the HbbTV interactive standard as of September.

According to Director Networks, innovation and new technologies at TF1 Sylvain Audigier, the use the HbbTV connected TV standard is currently being piloted with the objective to extend the My TF1 brand to all platforms and screens this year.

In the HbbTV standard, the broadcaster is particularly careful to add DRM technologies so as to protect programmes available in VOD. After IPTV, tablets and OTT, My TF1will also be available on Android devices soon and on Xbox.

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