Amazon taps Viacom for new Prime Instant streaming content
Michelle Clancy ©RapidTVNews | 09-02-2012
Amazon has struck a new licensing deal with Viacom will allow members of Amazon's Prime Instant Video service to stream content from popular cable channels like MTV, Comedy Central and Nickelodeon, alog with TV Land, Spike, VH1, BET, CMT and Logo.
The deal will cover 15,000 videos that will be available on more than 300 different devices, including the popular Kindle Fire eReader.
"This deal with Viacom brings Prime customers and Kindle Fire users thousands of comedies, kids' shows, reality TV and much more from some of the best cable networks available," said Brad Beale, director of video content acquisition for Amazon.
Amazon Prime allows subscribers access to unlimited, commercial-free, instant streaming of movies and TV shows plus free, two-day shipping on millions of items from the site, for $79 per year. It has steadily been adding new content to the service from companies such as CBS, NBCUniversal, Sony and Warner Bros. Most recently the online retailer has inked agreements with PBS and FOX.
Prime members have access to more than 1,000 episodes of popular PBS television, including NOVA, Masterpiece Theatre and Antiques Roadshow, along with the Ken Burns series of documentaries featuring The Civil War, The National Parks: America's Best Idea, Baseball, Jazz and the acclaimed new series Prohibition. Prime instant video will also offer popular PBS news programs with day-after air availability from shows like Frontline and Washington Week.
The deal with FOX allows Amazon Prime members to instantly stream a broad selection of popular movies and TV shows from the FOX library-- no current releases though.
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