Mobile
Tudou rolls out mobile video technology
Rebecca Hawkes ©RapidTVNews | 08-09-2010
Chinese online video platform Tudou is launching the open beta of its HTML5 and HTTP live streaming technology to give mobile consumers access to its entire library of 40 million videos – in an apparent global first. The open beta is now available for Symbian, Android, and Windows Mobile-based users and a closed beta form is available for iPhone and iPad.Gary Wang, Tudou’s founder and CEO, said that Tudou’s mobile research and development efforts foresee HTML5 video rendering to become the next major protocol delivering highly compatible video content across multiple platforms from PCs and mobile phones to other portable devices.
Within a few months, Tudou says its Mobile Widget 2.0 will be available on 27 mobile brands and over 210 handset models shipped out of China.
The dominant industry standard for video websites is currently html with Adobe Flash player embed delivering FLV flash format video files. Mobile browsers and applications do not have a standardised platform.
In January 2010 YouTube announced it was testing HTML5 on selective videos on the desktop, and then in July began testing HTML5 on its mobile sites. Tudou says that by transitioning to HTML5, video content can be viewed via implementing tag and delivering MPEG 4 video files. Requested videos will load inside a new browser-based player instead of generating another player application.
