French DTT channels break records in August

Pascale Paoli-Lebailly ©RapidTVNews | 31-08-2010

French DTT channels have performed strongly in August 2010 according to a monthly survey from rating agency Institute Médiamétrie.

Even though it lost 2.7 market share points compared with the same period of 2009, the private free network TF1 is still in a leadership position with 24 % of the audience.

Overall, the French DTT channels have attracted viewers over the summer as their market share rose to 20.6 % from 20.1 % in July. While themed channels remained stable around 12.9 %, the national channels lost ground amassing 68.6 % in June, 67.9 % in July and 66.5 % in August 2010.  France 2, as an example, fell from an 18.9 % share to 14.7 % over one month.

The big DTT winners were TMC (TF1) up 3.7%, W9 (M6) with 3.0% and family channel Gulli also took advantage of the summer break as its market share rose to 2.6 %.

France-DTT-Institute Médiamétrie-T1-W9

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