Jörn Krieger ©RapidTVNews | 06-08-2010
Deutsche Telekom has won a total of 1.3 million customers for the IPTV platform Entertain in its broadband networks by 30 June 2010. The was announced by the telco during the presentation of its Q2 2010 financial figures. At the end of March, Entertain had 1.2 million customers.
In December 2009, the IPTV offer surpassed the 1 million customer mark. In total, Telekom wants to win more than 500,000 new IPTV subscribers this year and expects the total customer figure to reach 2.5 to 3 million by the end of 2012.
The company sees its soccer Bundesliga package LIGA total! and its HDTV offer, which is to be expanded this year, as the main driving forces for subscriber growth.
In total, Entertain comprises more than 120 TV channels, a digital video library, a TV archive with more than 10,000 titles (1,000 in HDTV), around 2,500 radio stations and interactive applications. Around 20 million households can access the platform through broadband technologies ADSL2+ or VDSL with subscription prices starting at €27.95 per month.