Mobile
3DTV shipments: 42.9m by 2014
Sue Tabbitt ©RapidTVNews | 01-08-2010
Forecasts of 3D TV shipments continue to flow thick and fast from the US, the latest from DisplaySearch suggesting that some 3.4m units will ship this year, swelling to 42.9m in 2014.
Based on these estimates, 3D TV market penetration is expected to grow from a 5% share of total flat-panel TVs in 2010 to 37% in 2014, according to the DisplaySearch Q2’10 Quarterly TV Design and Features Report.
Paul Gray, DisplaySearch director of TV electronics research, says: “TV manufacturers have managed to launch products very rapidly. We have seen a full range of 3D TVs in sizes from 40” to 63” already available and, without a doubt, there will be another wave of new products at the IFA show in Berlin in September.”
“Based on early indications, the launch of 3D TVs is similar to Samsung’s rollout of LED LCD TVs at the beginning of 2009, albeit at a slightly slower pace,” adds Paul Gagnon, director of North America TV research at the company.
Despite the forecast growth for 3D TVs, the consumer electronics industry is running ahead of content availability, which for TV remains limited to a small number of films, plus some sports events on pay TV, which are dependent on cable providers. Blockbuster movies in 3D, such as Avatar, will not be available for 3D TV this year.
