New pay-TV plans for ITV?

Sue Tabbitt ©RapidTVNews | 01-08-2010

ITV has pay-TV plans up its sleeve, including a new channel as well as HD versions of its existing services, according to the Media Guardian.

 

Chairman Archie Norman and chief executive Adam Crozier are due to discuss pay-TV when ITV reports its half-yearly results on Tuesday.

The belief is that the broadcaster wants to introduce a new standalone channel brand, targeted at a male audience, offered on the UK’s pay-TV packages. There may also be a pay-TV deal relating to HD versions of ITV2, 3 and 4, according to the Media Guardian.

 

ITV-HDTV

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