Viewing time up 3 mins

Pascale Paoli Lebailly ©RapidTVNews | 21-03-2010

People around the world keep spending more time watching TV, with consumption boosted by technology and upcoming digital switch-overs.

Médiamétrie’s new Eurodata TV Worldwide survey, monitored in 89 countries, shows a three minute average progression in the time spent watching TV. Last year, it reached 3 hours and 12 minutes.

This evolution follows regular patterns since 2004 and should confirm in 2010.

Leading region for TV viewing time is North America with 4 hours and 40 minutes, followd by Middle-East (4h34). In Europe, German viewers are the most addicted with 3h32.

© Rapid TV News 2010


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