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Local channels raise revenues
Pascale Paoli Lebailly ©RapidTVNews | 17-03-2010
French local and city channels’ revenues and general economic situations improved last year as eight channels out of 30 reached break even, compared with six in 2008.
According to a survey from the public union of local TV, TLSP, local television stations raised their ad revenues last year from €18m to €20m and benefitted from public funding up 36% to reach €600,000, compared with €442,000 in 2008. In parallel, companies reduced their charges from €2m to €1.7m on average per channel.
According to the survey, local TV’s future will be brighter when DTT broadcasting costs decrease and when synergies are achieved among channels from the same region. Outside the Paris region, 35 local channels operate in France, employing 500 individuals and representing an economic weight of €76m.
© Rapid TV News 2010
