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Easter treat for KidsCo
Chris Forrester ©RapidTVNews | 15-03-2010
KidsCo, the fast-growing children’s channel, will introduce a new set of idents for Easter.
KidsCo did much the same for the recent Chinese New Year and for Easter the channel is giving its viewers a true on-screen treasure hunt for eggs.
The Easter ident focuses on the international characters from the KidsCo logo as they celebrate Easter with a traditional egg hunt. Once the children find the egg it transforms into the Easter Bunny, before hopping off to another country. The idents feature children celebrating Easter across Spain, Greece, France, Germany, Portugal and Dubai. The clips will be shown twice an hour from March through Easter across Europe, Asia, Australia and Sub-Saharan Africa. The creative theme of the animations re-enforce KidsCo’s aim of raising cultural awareness and international celebrations.
Paul Robinson, Managing Director at KidsCo, said: “As a result of the fantastic feedback for the Chinese New Year idents, we decided to partner with Image Venture Private Ltd. again for a series dedicated to Easter. We wanted to celebrate the holiday in a way that includes and engages diverse cultures whilst reflecting KidsCo’s commitment to quality edutainment. We are really excited to see the development of the characters from our very own logo and are looking forward to developing future original productions of this kind.”
Raja Masilamani, Creative Director at KidsCo, said: “We wanted this series to be in line with KidsCo’s mission to be a global brand that reaches out to children of all cultural backgrounds. We decided to show children from countries who celebrate Easter, traditionally, as well as those who don’t. This is to emphasise acknowledgement, appreciation and acceptance of cultural diversity. While the egg represents Easter, the Easter Bunny represents bridging the cultural divides between the world’s children.”
© Rapid TV News 2010
