Notice
  • Please enter your DISQUS subdomain in order to use the 'DISQUS Comments for Joomla!' plugin. If you don't have a DISQUS account, register for one here

French ad agencies launch TV campaign

Pascale Paoli Lebailly ©RapidTVNews | 20-12-2009

Hit hard by the global advertising recession, French association SNPTV has worked out a creative way to advertise advertising itself.

SNPTV, which counts among its members the ad divisions of TV groups TF1, M6, Canal+, Lagardère, MTV and TMC, has launched its first TV campaign aiming at promoting advertising among the audience.

The campaign bets that advertising is a creative show and develops this idea into three commercials. Clipping 27 takes extracts from recent ad spots, and are made up as a tribute to all people working in the sector.

The campaign will be broadcast until January 4 on the 30 channels whose advertising activities are handled by the agency members of the SNPTV.

© Rapid TV News 2009

 

France TV-advertising-SNPTV

Add comment

You are free to comment on any story.
Your comment is subject to moderation by the editorial staff.
Inclusion of promotional links to 3rd parties is strictly prohibited.


Security code
Refresh