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Astro adds Granada TV

granadatvGranada TV, the international channel from ITV Studios Global Entertainment, has secured carriage on Malaysia’s Astro TV.

Following the deal with Astro All Asia Networks, Granada TV will become available next week to all Astro’s 2.8 million subscribers as part of the Family Pack.

Programming includes the Prime Suspect series, challenge show The Crunch, and the Royal Variety Performance 2009.

James Ross, Asia director for ITV Studios Global Entertainment, said: “The launch of Granada TV on Astro caps off a terrific year in distribution for the channel and follows our recent launches in Korea, Singapore and Thailand. Being a part of the Astro DTH platform is also a further endorsement in our channel proposition of fresh contemporary entertainment, drama and reality programming…The footprint of Granada TV continues to grow with more carriage agreements to be announced at the start of 2010.”

Henry Tan, Astro’s COO, said: “As a tribute to our customers for their continuous support of Astro, we are pleased to offer Granada TV on our platform. We are happy to announce that Granada TV will be available to all our viewers starting from December 21, 2009. The channel contains many of the U.K.’s best shows and we are sure our growing audiences will enjoy what this exciting new channel has to offer.”

© Rapid TV News 2009

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