A group of experts surveyed by the Spanish business school IESE and belonging to the University of Navarra (the most renowned one among the private ones of Spain) have agreed Spain is not yet prepared for analogue switch off.
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And 60% of audiovisual companies think Spain has still a long way to go before its analogue switch over.
The official analogue switch off date is April 3, 2010.
Private nacional broadcasters and the local TV stations are the most
sceptical. On the other side of the coin are the public national
broadcasters and the technological companies which are more optimistic.
The difficulties in getting a wider coverage such as the renewal of TV
sets, adquisition of DTT decoders or even the installation of
collective antennas as well as the lack of confidence in the national
analogue switch off or the lack of interest from certain broadcasters
over DTT are the main causes for which half of those enquired think
Spain is not well prepared.
However the arrival of DTT will improve Spain's audiovisual economics
which is getting more and more important to the wider economy such as
in the US where is second in the total of the country's economy.
Most of those enquired said it was the governments (central and local)
and the regulating associations who must push the digital process by
means of advertising campaings and economic aids such as the renewal of
TV sets.
One black spot: Spain's main audiovisual economic model, based in
growing from between 8 and 10 channels to between 40 and 50 channels
does not seem plausible on an economic level for 64.3% of those asked,
especially for the broadcasters, experts and companies.
