France: free DTT ad revs up 92%

Sunday, 05 July 2009

Pascale Paoli Lebailly

07-10-2008

French researchers have found ad spend on DTT channels has risen by 92% during the last year.

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According to new figures from research institute Yacast, ad spend on the ten DTT channels reached €78.5 million in September. Leading channel TMC attracted €14.4 million last month but boosted ad revenues by 122% over one year.

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