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Discovery Networks International breaks viewer records for Q2

Discovery Networks International, the global division of media powerhouse Discovery Communications, is finding resonance with its mix of science, nature and 'lifestyle' programming, logging its biggest ever figure for Q2 2014.

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Discovery Networks International breaks viewer records for Q2

Michelle Clancy
Content security underpins the core business model for pay TV — and it appears that consumer attitudes towards it vary region by region around the globe.

With record viewing levels and online growth internationally, DNI reached 621 million viewers around the world, which is an increase of 3% year-over-year. It also charted its highest ever average audience, reaching 2.9 million viewers (up 9% over last year).

Digital growth continued to gain steam as well, as it has for all major programmers amid shifting consumer consumption habits. DNI delivered its highest ever digital audience for its websites in the quarter and attracted 11 million visitors to its websites (a whopping 45% year-on-year). It also saw standout growth on social platforms, attracting 38 million fans across Facebook, Twitter and others (an even more whopping 250% year-on-year). It said that it saw sizeable growth numbers for Discovery Channel's social presence in India, Australia and South East Asia in particular.

"This outstanding performance is testament to the strength of our global business," said JB Perrette, president of DNI. "Once again we're raising the bar in the international content space on-air and online. Our unwavering commitment to being the world's best storyteller; our much-loved global brands which inspire loyalty the world over; and our unparalleled platform which spans more than 220 countries and territories – underpinned by the phenomenal talent we have in the business – have brought us to yet another incredible milestone for our company."

Despite stiff competition from the FIFA World Cup as a must-see television event in many markets, DNI's flagship network, Discovery Channel, reached 366 million viewers, and Animal Planet and TLC reached 252 million and 204 million respectively. DNI saw double-digit growth for Animal Planet, Investigation Discovery and Discovery Home and Health.

DNI's new record average audience of 2.9 million was supported by a stand-out quarter for Discovery Kids, which experienced 33% growth fuelled by key markets such as Brazil.

Also, DNI's free-to-air portfolio continued to flourish and gained 12% in Western Europe overall for the quarter. Records were broken in Spain for Discovery Max's coverage of the French Open tennis final.