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Mobile video fortunes rise as Google plots wireless service

Google is looking to vertically integrate in a major way: the search giant is reportedly in discussions with Sprint and T-Mobile US to launch its own wireless operator service. It has the potential to have much upside for mobile video.

Google halts Glass eyewear sales

Google Glass has signed up its last Glasshole. Google has halted sales of the wearable computing eyewear — but has said that it will use the technology to develop future products.

Will big moves from Sony, DISH change the OTT narrative?

Over-the-top (OTT) TV streaming has become the Next Big Thing of late, with late-2014 announcements by HBO and CBS regarding standalone services making headlines in the cable world. But OTT could be a much more disruptive force than it has been to date.

Media Analysis

comScore preps multiplatform video measurement platform

It’s not a newsflash that TV viewers are consuming entertainment across screens and in various locations, creating a nebulous behavioural picture that has been difficult to translate into ad dollar value. Nielsen and others are chasing ways to measure – and therefore sell – multiplatform viewing. And now comScore is launching full-force into the space.

Netflix content investment: a virtuous cycle?

Netflix is heading into 2015 with pledges to increase the amount of original content that it will invest in, as well as plans to bolster expansion in its as-yet-unprofitable international markets.

2015: Netflix's year of living dangerously

As the saying goes, just because you're paranoid doesn't mean they're not out to get you. And they, note the plural, are surely out to get Netflix in 2015. After frustrating rivals and delighting a lot, if not all, of the investment community in 2014, the subscription video-on-demand (SVOD) leader has hit the New Year with new challenges. Big ones.

Media Investment

OTT bigwigs plan disruptive original content moves

The original content race for streaming video is most certainly on, with big announcements this week from top players in the sector. In all cases, the moves turn the traditional distribution model on its head.

Content creators in the spotlight as MCNs woo additional investment

In a vote of confidence for YouTube's unique professional content distribution service, multichannel networks (MCNs) are continuing to draw investment.

CES: Hardware, content players come together to boost 4K

The annual Consumer Electronics Show is always a barometer for the entertainment technology industry, and judging by the developments this year, 4K/Ultra HD may finally be moving into mainstream position.

Mobile video fortunes rise as Google plots wireless service

Michelle Clancy

Google is looking to vertically integrate in a major way: the search giant is reportedly in discussions with Sprint and T-Mobile US to launch its own wireless operator service. It has the potential to have much upside for mobile video.

According to the Wall Street Journal, Google had approached both Verizon Wireless and Sprint about using their networks for the service, which would be a "a full-fledged wireless service" in markets where the search giant offers Google Fiber Internet and TV service. Now, it has negotiated separate deals with Sprint and T-Mobile for the MVNO.

Aside from delivering additional bandwidth to deliver digital video and other real-time services, it’s a prime opportunity for Google to offer an extension of its TV service – note that the wireless plan is reportedly only launching in its Google Fiber markets initially. And, with YouTube gearing up to launch original streaming video series later this year, it’s a prime distribution opportunity and another way to boost the value of advertising for over-the-top (OTT) service.

It’s also a savvy competitive move considering that consumers now use their mobile devices to view and share content any time, anywhere. And that behaviour is valuable. So for Google, it may be alarming that as much 65% of global Facebook video views occur on mobile devices, according to the social media giant. Those are numbers that Google and YouTube simply can’t match – yet.

Also, in the last 12 months, the number of video posts per Facebook user has increased 75% globally and 94% in the United States. On average, more than 50 percent of US users who visit Facebook daily watch at least one video.

According to HawkPartners study, 76% of respondents said that Facebook is the place where they most often discover videos. Other choices included YouTube, "directly from a friend," Google, Twitter, Tumblr, Instagram, Pinterest and others – but none came close to Facebook’s numbers.