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Major business

TV everywhere gets a spark with NBC, Fox

It’s been a banner autumn for TV everywhere and, in the latest move, Fox Networks is expanding its TV everywhere proposition with a deal with DirecTV to offer its more than 20 million customers access to FOX NOW, FXNOW and Nat Geo TV apps.

Sparked by a blackout, CBS, DISH hammer out long-term retrans deal

DISH Network's retransmission consent woes in the US continue to drag on, but at least a battle with CBS has been put to rest.

With or without Time Warner Cable, Comcast has leverage

With the FCC continuing to review Comcast’s proposed purchase of Time Warner Cable, but according to one Wall Street analyst, the company's balance sheet contains a fair amount of leverage, which will continue whether or not its acquisition of Time Warner is completed.

Media Analysis

Discovery drives more live online TV viewing

For all the uptake in online video, it turns out that players can find a differentiation point in a basic usability point: people really need better ways to find the content that they want to watch. And, content discovery functionality is guiding consumer choice when choosing their video sources.

TV, TV everywhere but not a drop of champagne: just yet

Assumptions are always a business killer but one would assume that the primary benefit of TV everywhere was self-explicit. This is not an assumption that CTAM, the US Cable & Telecommunications Association for Marketing will be making.

Digital generation favours streaming to film theatres

More than three-quarters of Americans (77%) saw at least one movie in a theatre in 2014, consistent with movie-going in 2013 according to analyst Nielsen, but online video is eating into this most quintessential of habits.

Media Investment

Online video looks for a bold new model

Online video business models are in major flux, as evidenced by the launch of single-channel over-the-top (OTT) offerings like those from HBO and CBS.

Big media splashes the cash but are MCNs really that Awesome a prospect?

Dateline: New York City, 8 December 2014. Senior executives from a variety of firms assess the prospects for online video. They agree on one thing: the hot MCN sector will get hotter. Two days later Hearst spends $81.25 million on a quarter share of AwesomenessTV.

Media investment flows away from Big Media

New media company investment has been cresting in the last third of the year, indicating a big shift in market interest away from legacy Big Media names.

TV everywhere gets a spark with NBC, Fox

Michelle Clancy

It’s been a banner autumn for TV everywhere and, in the latest move, Fox Networks is expanding its TV everywhere proposition with a deal with DirecTV to offer its more than 20 million customers access to FOX NOW, FXNOW and Nat Geo TV apps.

In addition, DIRECTV will make the feeds of FX, FXX, FS1, FS2, National Geographic Channel and Nat Geo WILD available for out-of-home streaming on the DIRECTV Everywhere platform. Beginning in Q1 2015, DIRECTV will also launch VOD content from all Fox networks on the platform.

With the launch of the Fox national networks, the satellite giant will deliver 50 out-of-home live streaming channels on its DIRECTV Everywhere platform, along with on-demand content from over 60 networks, and live linear streams of more than 100 networks.

“We’re pleased to provide additional value to DIRECTV and its subscribers,” said Michael Biard, president of distribution, Fox Networks. “As more and more viewers seek to access our networks on an array of devices and platforms, its crucial we meet their expectations with innovative ways to engage with our programming where they want and when they want.”

Meanwhile, NBC Universal this week kicked off live streaming live streaming for its broadcast network for authenticated pay-TV subscribers. NBC’s parent, Comcast, said it was "committed to supporting the TV Everywhere ecosystem.”

NBCU has also launched a consumer marketing campaign promoting TV everywhere access across its 14 cable networks. The ad campaign's tagline is 'Watch TV Without the TV', and it will run for the last week in December. But research shows that TV everywhere is catching on.

The Adobe digital video benchmark for the third quarter shows that TV everywhere video growth has continued, rising 108% year-on-year and 38% quarter-on-quarter, with mobile devices now accounting for 29% of all online video starts.

Furthermore it revealed that despite the attraction of apps, 46% of online TV content viewing within the broadcast and cable genre took place through a browser.

And it turns out that the Fox/DirecTV model of having multiple forms of TV everywhere access dovetails with market realities.

"When it comes to mobile video, marketers must consider all types of devices," said the Digital Video Benchmark Report writer and Adobe Digital Index (ADI) principal Tamara Gaffney. "Devices such as the Kindle Fire and the Samsung Galaxy are proving to be very video-centric and could represent a sweet spot."