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Major business

Asian Viewers’ Television Awards spans globe with winners

In a prestigious ceremony at London's Knightsbridge on 26 November, Asian and European actors and industry figures have been recognised for their contribution to the industry at the Asian Viewers’ Television Awards (AVTA).

Accedo merges with Digiflare

In a move that the parties say has created a ‘transformational video experience powerhouse’ that has leadership in its field, Accedo has joined forces with Digiflare.

Gilmore Girls could be a Netflix investor boon

Netflix’s revival of Gilmore Girls went live over the Thanksgiving weekend in the US, giving its die-hard fans an early holiday gift and some investors say this revival — and others like it — will also be a boon to investors.

Media Analysis

Traditional production methods failing to meet increased demand for video content

Production houses may be missing out on cashing in on huge video demand after research reveals that TV professionals don’t have time to learn how to use the advanced technology that the industry has traditionally relied on.

Mobile ad targeting sees improvement

The performance of mobile ad campaigns has improved significantly over the past year, with mobile ads reaching their intended audience 60% of the time as of Q2 2016, according to market analyst Nielsen.

TV maintains ‘immense popularity’

To celebrate World TV Day, the leading producers around the world have released data showing the scale and popularity of television as it continues to live at the heart of the world’s media consumption.

Media Investment

IMAX finds funding for virtual reality development

IMAX and IMAX China Holding have announced the completion of the first phase of a $50 million virtual reality (VR) fund.

Google keeps Fiber TV flame burning with updated app

Google has updated its Fiber TV App to provide consumers with better content discovery — an indication that the internet giant isn’t turning its back on home TV service, despite axing plans to expand to new cities.

NFL mulls the future of the gridiron

The NFL is doing some soul-searching after a ratings plummet.

Traditional production methods failing to meet increased demand for video content

Joseph O'Halloran
Production houses may be missing out on cashing in on huge video demand after research reveals that TV professionals don’t have time to learn how to use the advanced technology that the industry has traditionally relied on.

forbidden tech 2 Dec 2016According to the It’s About Time survey by cloud video platform provider Forbidden Technologies— taking the opinions of 134 international participants working across a variety of video content production roles — the industry is under increasing pressure to produce more content over shorter periods of time, leaving little to no time for training or professional development.

Even though over 90% of surveyed professionals agreed it was essential to keep up with, and use, new technology to be successful, 70% reported spending less than 20 hours per annum on training or CPD. The reason that 44% of participants didn’t take part in training was insufficient time, with just over a third saying they couldn’t afford their preferred course. Trade publications, networking with industry peers and attending exhibitions and trade conferences were the most popular alternatives for keeping up with industry developments and new technology, but over half of full time and freelance staff surveyed felt that the current pace of change in technology made it impossible to keep up.

Just under four-fifths of survey respondents reported using Web-based software or apps for review and approvals and 40% for remote workflows, while a third of the participants said they wouldn’t be able to function efficiently without these tools.

“The only sustainable way for video teams to reduce turnaround times and increase output is by using technology to create efficiency,” said Aziz Musa CEO for Forbidden. “But that technology needs to be accessible and intuitive so that users don’t have to spend time they don’t have on training before they see any benefits. Web-based software and apps with minimal learning curves can solve this catch-22 and have the potential to change production workflows completely.”