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Production houses may be missing out on cashing in on huge video demand after research reveals that TV professionals don’t have time to learn how to use the advanced technology that the industry has traditionally relied on.
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Traditional production methods failing to meet increased demand for video content
Production houses may be missing out on cashing in on huge video demand after research reveals that TV professionals don’t have time to learn how to use the advanced technology that the industry has traditionally relied on.According to the It’s About Time survey by cloud video platform provider Forbidden Technologies— taking the opinions of 134 international participants working across a variety of video content production roles — the industry is under increasing pressure to produce more content over shorter periods of time, leaving little to no time for training or professional development.
Even though over 90% of surveyed professionals agreed it was essential to keep up with, and use, new technology to be successful, 70% reported spending less than 20 hours per annum on training or CPD. The reason that 44% of participants didn’t take part in training was insufficient time, with just over a third saying they couldn’t afford their preferred course. Trade publications, networking with industry peers and attending exhibitions and trade conferences were the most popular alternatives for keeping up with industry developments and new technology, but over half of full time and freelance staff surveyed felt that the current pace of change in technology made it impossible to keep up.
Just under four-fifths of survey respondents reported using Web-based software or apps for review and approvals and 40% for remote workflows, while a third of the participants said they wouldn’t be able to function efficiently without these tools.
“The only sustainable way for video teams to reduce turnaround times and increase output is by using technology to create efficiency,” said Aziz Musa CEO for Forbidden. “But that technology needs to be accessible and intuitive so that users don’t have to spend time they don’t have on training before they see any benefits. Web-based software and apps with minimal learning curves can solve this catch-22 and have the potential to change production workflows completely.”