VTR takes advantage of increased interest in video, convergent packages | Cable | News | Rapid TV News
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Liberty Global’s Chilean subsidiary VTR has reported a significant shift in customer preferences, as subscribers move towards enhanced video and convergent offerings.

vtr coloresVTR’s basic video packages continue to lose ground while enhanced offerings are gaining traction as the Liberty Global subsidiary expands video-on-demand (VOD) and HD features and increases convergent options.

According to the company’s Q4 2016 report, it closed the year with 1.047 million pay-TV households, over 20,000 more than the previous year. In Chile’s slowly-growing pay-TV market, VTR claims that subscriber performance has been fuelled by convergent packages “featuring the best HD channel line-up in Chile and super-fast broadband speeds of up to 160Mbps”.

The cable company has continued to expand its video-on-demand (VOD) service, which is available for almost one million subscribers but is only used by 25% of them.

Along with Liberty Global’s strong financial year, the Chilean operation saw a 6% revenue increase, reaching $910 million for the full year and nearly $240 million for the quarter.

Income growth has not only been motivated by an increasing subscriber base, but also rising average revenue per user (ARPU), as subscribers are moving towards premium and enhanced services.

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