Windstream chooses Viamedia for expanded ad sales | Ad Tech | News | Rapid TV News
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Viamedia has expanded its advertising sales representation with Windstream to four new markets – Houston, Charlotte, Lexington and Lincoln.

windstream tvViamedia already represents Windstream in the Greensboro and Johnstown-Altoona DMAs.

“Expanding our partnership reinforces the relationship and commitment our two organisations have and that it will continue to flourish for years to come,” said Mark Lieberman, president and CEO, Viamedia. “We know that Windstream is committed to providing top-notch services, and we are confident that with Viamedia’s line-up of cutting-edge advertising solutions, it will enable increased capabilities in Windstream’s service areas.”

Windstream serves more than 1.4 million households nationwide.

“Viamedia is a clear leader and the right choice to manage our television ad sales in these markets,” said Terry Roush, director, IPTV and satellite product management and development at Windstream. “We’re confident that the local businesses that rely on us for advertising will continue to benefit from the range of innovation Viamedia has to offer.”

The new partnership adds to Viamedia’s growing national footprint; it now manages sales, operational and technical back-room functions for cable companies across 75 DMAs in 35 states.

Also this week, Viamedia renewed its longstanding ad sales agreement with Blue Ridge Communications.