AXN secures Asia’s Got Talent season two | Deals | News | Rapid TV News
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Sony Pictures Television (SPT) Networks Asia has sealed a rights deal to continue producing Asia’s Got Talent, the local version of the hit format from FreemantleMedia and Syco Entertainment.

Asias Got Talent S1 Winner El Gamma PenumbraAsia’s Got Talent first aired on Sony’s AXN channel in 2015. Thanks to the multi-year rights deal, the second series is now scheduled for broadcast to 20 Asian territories in the second half of 2017.

“Asia’s Got Talent is an incredible platform to showcase the region’s emerging talent and given AXN’s enormous reach and influence in Asia, it’s an ideal match. We look forward to discovering the region’s hidden performers and catapulting them to global stardom,” said Virginia Lim, senior vice president and head of content, production and marketing, SPT Networks, Asia.

Ganesh Rajaram, general manager/EVP, FremantleMedia International, Asia, added: “Asia's Got Talent season one was one of the most successful talent shows to have aired in the region. It has become the benchmark for talent shows in the pan-regional space. We are thrilled to have secured this multi-year partnership with Sony Pictures Television Networks, Asia and are confident that the new seasons will be tremendously successful.”

Season one of Asia’s Got Talent topped ratings records for the English general entertainment (GE) genre, with AXN leading all regional pay-TV channels collectively for the timeslot across Southeast Asia and Taiwan, (according to Kantar Malaysia Astro DTAM, Kantar Media Singapore, Kantar Media Philippines all urban panel, 12 March to 14 May 2015). In Malaysia, Asia’s Got Talent was the highest rated entertainment series on English language channels on Astro in the past two years, according to Kantar data. While in the Philippines, the Grand Final Results episode of Asia’s Got Talent was the highest rated pay-TV programme in the country since 2008, with a 96% share among 22 English general entertainment channels.

“AXN is the home of high quality original productions that are ‘made in Asia, for Asia’. We were the first channel to premiere a localised, pan-regional format ten years ago and since then have consistently rolled out original productions that truly resonate with our viewers. This year, we’ll be expanding our slate to feature an AXN programming line-up that’s even more locally relevant with a bigger focus on social media engagement,” said Lim.

The network says auditions will be held across Asia in the coming months with the premiere of Asia’s Got Talent season two slated for the second half of the year.