Viamedia inks ad deal with Blue Ridge for Pennsylvania, NYC | Ad Tech | News | Rapid TV News
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Independent cable TV ad management company Viamedia has renewed its longstanding ad sales agreement with Blue Ridge Communications.

wilkes barreThe deal means that Viamedia will represent local cable TV advertising sales in Pennsylvania throughout the Wilkes Barre-Scranton and Harrisburg-Lancaster-Lebanon-York DMAs, and in New York City.

Blue Ridge Communications is one of the country’s oldest and top independent service providers. Best of all, our companies share the same values,” said Viamedia CEO Mark Lieberman. “Blue Ridge is expanding its range of innovative services, involvement in local charities and dedication to helping local businesses, and we couldn’t be more confident that our ad sales efforts will complement and empower their community value.”

A subsidiary of Pencor Services, Inc, Blue Ridge Communications is a leading provider of high-speed internet, phone, television and home automation services to more than 170,000 homes across northeastern and central Pennsylvania.

In addition to Blue Ridge Communications, Viamedia also represents Service Electric Cablevision and Windstream Communications in the Wilkes Barre market.