A third of millennial YouTube viewers don’t skip ads | Ad Tech | News | Rapid TV News
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Plenty of millennial YouTube viewers in the US opt not to skip ads, according to eMarketer, which says that just under three-fifths (59%) of millennial viewers watch ads until they can skip them — while almost a third (29%) instead watch them to completion.

youtube logoAdditionally, the number of US millennials using ad-blocking software stands at just 11%. eMarketer also found that YouTube is retaining its popularity among US millennials (those aged roughly 18 to 34), and 54% of them visit the site at least once per day, eMarketer reports.

In all, eMarketer predicts that YouTube’s net US video ad revenues will climb to $2.59 billion in 2017, accounting for 20% of all video ad revenues nationwide.