Attempting to offer a way to integrate search, recommendations and editorial campaigns with big data analytics, ThinkAnalytics has launched a new suite of marketing-oriented dashboards and consoles.
The ThinkMarketing solution is integrated with the ThinkAnalytics Search and Recommendations Engine and ThinkBigData products and is designed to give pay-TV operators and OTT players a unified view of the performance of campaigns and KPIs and an integrated platform from which to manage recommendations, analytics and editorial programmes.
The company says that with its software, marketing teams can for the first time drive search and recommendations using real time results to make updates on-the-fly to viewer interaction and UI across all devices and platforms. It adds that by building such actionable insights in real time, customers can inject greater flexibility and agility into their marketing and campaign programmes and better meet their KPIs and business goals. Given examples include driving up ARPU, increasing subscriber engagement and loyalty.
“With many video service providers still running their editorial campaigns using Excel spreadsheets, we see a huge opportunity for businesses to benefit from an integrated platform that provides a 360-degree view of how campaigns impact viewer behaviour and makes it easy for editorial teams to act on that insight,” said Peter Docherty, founder and CTO of ThinkAnalytics. “Technology has neglected the creative input of video and TV editorial teams for too long. We are now bringing the power of analytics into the marketing department.”