North American mobile video traffic set for surge | Mobile | News | Rapid TV News
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The amount of mobile video passing over the mobile network continues to increase as consumers watch more streaming content and increasingly adopt other over-the-top (OTT) services, says a study by iGR.

MWC 2The report sees not only growth from traditional TV and film service but also from applications such as Snapchat and WhatsApp, which allow users to embed videos in their messages. The result is that mobile operators are being motivated to update their mobile network with ‘densification’ and other strategies, so that they can continue to deliver a positive video experience to their subscribers.

Furthermore, iGR says that the increasing importance of video has been a key driver for several US mobile operators to make acquisitions or enter into partnership agreements with content providers in order to find new revenue sources to help cover the added investment necessary to guarantee a high performance level of mobile video in their current LTE and future 5G networks.

“Ultimately, mobile operators have two competing goals: provide mobile consumers a consistently positive mobile video experience and lessen the impact of video on the mobile network,” said iGR president and founder Iain Gillott.