MWC 2016: Expway launches CDN to support mobile OTT video | MWC 2016
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Video content delivery networks (CDNs) have been very much the thing at the current Mobile World Congress, and the latest company to take the leap is wireless multicast provider Expway.

With FastLane, the company believes it has a solution to the network problem for operators caused by an almost an insatiable appetite for over-the-top (OTT) video content and the trend for social, news and gaming apps becoming more immersive by integrating video and virtual reality into their offerings.

Expway claims to have launched a unique approach to optimising mobile content delivery with a solution focusing on optimising the link from the network cell to the devices using LTE Broadcast, Multicast Dynamic Switching and pre-emptive caching.

FastLane uses LTE Broadcast, a 3GPP feature available in any recent LTE network, to deliver the content once, to a thousand users or more. This, says Expway, leads to ‘enormous’ bandwidth savings for the delivery of popular content. The company adds that with FastLane CDN providers can enhance their solution with a unique additional level of performance. MNOs can also enhance their own CDNs or offer additional services with a guaranteed quality of service.

“Sustaining a good user experience is extremely costly for operators and, despite their efforts to increase network capacity, video quality degrades as content gets more and more popular,” said Expway visit co-founder and CMO Claude Seyrat. “15% of videos never successfully start, and 25% of users give up when facing buffering. The mobile video market is at a crossroads: video traffic is accelerating and mobile operators have outmost difficulty to tame it. Expway solves this issue through the surgical and smart use of LTE Broadcast when, where and for which precise content it is needed.”