At launch, partnerships include AMC, A+E, Dick Clark Productions and FUSE. Marketers can use the platform to control messaging, content experiences, brand engagement and revenue through distributed and dynamic second-screen experiences.
For instance, Shazam worked with Dick Clark Productions on the first Shazam Resonate initiative at the 2014 Billboard Music Awards to drive real-time fan voting for the Billboard Milestone Award presented by Chevrolet. Resonate drove targeted, in-app messaging to the Top 3 finalists' fans and directed viewers who Shazamed during the broadcast to the Chevrolet branded voting page.
"Advertisers are demanding new solutions that reach beyond the viewing experience and into the hearts and minds of the television audience," said Jonathan Verk, executive vice president of strategic partnerships and head of television at Shazam. "Shazam Resonate helps advertisers leverage those audiences in a way that's immersive, additive and supportive to increasing tune-in and driving new revenue."
Companies partner with Shazam Resonate for specific programming or events, and can gain comprehensive statistics and success metrics for campaigns. It also provides actionable consumer data that can be retargeted following the programming on Facebook and Shazam inventory.
"Shazam has always pushed the boundaries when it comes to innovation and entertainment," said Rich Riley, CEO at Shazam. "Television is central to Shazam's multi-platform media strategy, and our new Resonate service will give people an amazing user experience while also providing the ability to monetize our massive audience in a more meaningful, powerful and effective way."