Habitual binge viewing, second-screen purchasing, DVR usage, multiscreen/multi-room consumption, and increased personalisation are the new characteristics of today's TV market says the ARRIS Consumer Entertainment Index.
Previously known as the Motorola Media Engagement Barometer, the global study of 10,500 people across 19 countries found a fast-changing TV market both in terms of consumption and advertising.
The current TV market is one in which despite the many alternatives, broadcast TV is still here to stay but carries new implications for multiscreen and multi-room viewing. Globally, the living room remains the most popular room for viewing TV, while 41% of tablet owners now use their tablets in the bedroom to watch entertainment. Four-fifths of people admit to 'binge-viewing' entertainment, while 14% admit to binge-viewing at least once a day.
Whereas in the past households argued over what to watch, now they argue over what to delete: 62% of DVR owners say they have to delete programmes because they run out of space, despite 28% of recorded content having never been watched. Just over half (52%) said they recorded content to skip the parts of the programme they didn't like.
From a business perspective traditional TV advertising was seen as a turn-off, with consumers shifting attention to programme-related purchases. Three-fifths of consumers record entertainment to skip the ads and just over two-fifths said that ads on their smartphones were intrusive. However, 17% of consumers use secondary devices to purchase products featured on the programme they watch.
The ARRIS Consumer Entertainment Index is available from www.arrisi.com/arriscei.