Canal+ is enabling viewers to take part in a transmedia experience during the Game of Thrones season four premiere. Viewers should get ready for a war, which will be fought on Twitter and will be inspired in Westeros' universe.
The first episode of season four will premiere on 7 April on Canal+Series and in seven cinemas throughout Spain, representing the seven kingdoms in the saga. The episode will be broadcast just an hour later than the US' premiere on HBO.
Fans can prepare for the event by training with Edwyck, the leader of a transmedia game, which will be played online between Facebook, Twitter and a special Web series designed for season four, but will also have offline activities. The players can start to accumulate experience through the game's official website.
During the game, tickets for the cinema premieres can also be attained. The rest of the tickets will be raffled among the participants through a Web competition. Game of Thrones' season four will be premiere in cinemas in Madrid, Barcelona, Bilbao, Las Palmas, Sevilla, A Coruña and Valencia.