Mobile consumption of video is driving usage of TV apps, with 55% of US smartphone owners and 61% of tablet owners using a TV-related app at least once a month says new research from Parks Associates.
The analyst’s TV apps research revealed that the number of global TV app users on smartphones will likely reach 1.29 billion by 2018. Significantly, nearly three quarters of TV-app users are satisfied with the TV show or network apps they use.
Nearly a quarter (23%) of US smartphone owners 18-34 have used a TV app on their smartphone to schedule a DVR recording and a similar percentage have used an app that transforms their smartphone into a remote control for their TV or set-top box.
“TV app usage is altering the use cases for multiple connected devices; currently 57% of connected game console owners are using the device to watch TV shows,” said Stuart Sikes, President, Parks Associates. “We are also seeing new revenue opportunities emerge through in-app solutions in the smart home and Internet of Things.”