The Viggle social TV app has acquired Wetpaint for approximately $30 million in cash and stock.
Wetpaint provides independent coverage of top TV shows, stars, entertainment news and fashion, producing premium content, totalling more than 150 new articles, videos and galleries per day. It has more than 12 million monthly unique users, racking up more than 90 million page views a month and boasting a combined social reach of more than seven million Facebook likes and followers on Twitter.
Wetpaint will continue to operate as it does, but the two companies will begin to share content. In the coming months Wetpaint users will gain access to Viggle's rewards programme, and Vigglers will see more and more exclusive content focused on TV, TV stars and fans of TV.
"Wetpaint is the perfect complement to our business for users, TV network partners and advertisers," said Greg Consiglio, president and COO of Viggle. "This combined company brings together Viggle's proven promotion, entertainment rewards and monetisation capabilities with Wetpaint's reach, social distribution technologies and best-in-class content. Wetpaint leverages the power of social media to ensure TV fans are getting the latest news and commentary about the shows they love, and enables us to expand our offering to before, during and after the show airs."
Viggle and Wetpaint said that they will share more details on the integration and the roll-out of joint features, including music features, in the coming weeks.