Avatar breaks audience records in Spain | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our cookie policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]

James Cameron's Avatar has broken audience records in Spain to become the most watched movie on TV since 2000. Mediaset's Telecinco received a 32% audience share and over six million viewers over the two days the film was broadcast.

These figures have also led to Telecinco beating Antena 3 - which until now had been topping the ranking - in the month's audience figures.

With the two days of successful prime time programming, Telecinco reached an average audience of 14.4%, nearly one point more than at the beginning of the week.

But the results don't seem to be enough for Mediaset. The company has announced it will re-broadcast the movie on Cuatro, its other main channel, in order to increase its audience and overtake its competitor laSexta.

Mediaset will now broadcast the film for a new audience segment, scheduling it for the afternoon of Saturday 16 November.

The group's aims to mprove its current 5.5% monthly audience figure and beat laSexta, which has 6%. As well as the movie, Cuatro will broadcast Spain's national football team's match, which usually achieves large audience figures, on Tuesday 19 November.

Overall Rating (0)

0 out of 5 stars
Add comment
  • No comments found