A new Bollywood TV channel, full of "glitz and glamour", is set to woo Arab audiences. MBC Bollywood became the 14th channel in the Dubai-based broadcaster's free-to-air satellite bouquet on 26 October, after it was officially launched during the first episode of Arab's Got Talent season three.
Indian actress Karina Kapoor, supported by her dance troop, performed during the live event to usher in the new channel, which will provide Bollywood movies, daily drama series and celebrity magazine shows from South Asia – all with Arab audiences in mind.
"The channel promises to dazzle the hearts of every Arab family through its wide and rich array of the biggest Asian and Indian cinematic and TV productions which will be subtitled and dubbed into Arabic," said Mazen Hayek, MBC Groups' official spokesperson.
"Through the extensive and rich content that MBC Bollywood will offer, we are hoping to cater to the needs of all our young and vibrant audience, while also offering the best in Bollywood entertainment to the entire Arab family in general," he added.
The channel promises the first showings of Bollywood movies on Arab TV in its Premier Movie Night; Bollywood's biggest icons feature in Star of the Month; films which break the Bollywood cliché are introduced in New Age Bollywood; while Bollywood Action Nights and Romance Nights will provide thrills and love, respectively.
MBC Bollywood follows the 1 October launch of Zee's Film Hindi satellite TV channel for the Middle East and North Africa.