Cosmopolitan TV's reality show We Love Tamara may not have reached predicted viewing figures, but it has been a hit with social media users and video-on-demand (VOD) audiences.
The first two episodes of the programme, which had generated great excitement due to its innovative format for Spanish TV, was the most commented upon pay-TV programme on social media. According to Tuitele, We Love Tamara topped the figures far above its competitors. It has also been the second most commented upon show in Cosmopolitan's history and the second episode was a trending topic.
The VOD platform Yomvi, through which Cosmopolitan offers its programming, has also noticed the popularity of the show. According to Rentrak, it was the seventh most watched programme on the Canal+ platform and the fifth most downloaded programme for the iPad. The measurement company stated that nearly 90% of the show's consumption was away from traditional TV.
Cosmopolitan's website traffic has also increased. Since the show started, more than three times the usual amount of users have visited the site.
We Love Tamara is broadcast by Cosmopolitan through all Spanish pay-TV platforms, including ONO, Movistar TV, Euskaltel and Orange TV, with a potential audience of over three million. However, the first episode received only 15,000 traditional viewers (0.09% share).