Paraphrasing the aphorism of Archilochus — “I may not be sure of many little things, but I am sure of one big thing”– leading broadcast research organisation TDG is predicting that the future of TV is an app.
Citing its research from January 2013 in which it observed that app stores on smartphones and tablets are already changing the TV ecosystem, TDG commented up the recent statement from Netflix CEO Reed Hastings predicting that over the coming decades and across the world, Internet TV — such as that offered by his company — will replace linear TV. TDS adds that as apps replace channels, remote controls will disappear and screens will proliferate, with Netflix, HBO, and ESPN leading the way.
“The industry as a whole still has not fully absorbed the importance and impact of what this change means for the industry,” said TDG senior analyst Joel Espelien. “First, for those who still doubt the validity of the TV-as-an-app concept, Reed offers a helpful Top 10 list of reasons why this is indeed inevitable.
“The Internet will get faster, more reliable and more available; smart TV sales will increase and eventually every TV will have Wi-Fi and apps; smart TV adapters (Roku, Apple TV, etc) will get less expensive and better; tablet and smartphone viewing will increase; tablets and smartphones will be used as touch interfaces for Internet TV; Internet TV apps will rapidly improve through competition and frequent updates; streaming 4K video will happen long before linear TV supports 4K video; Internet video advertising will be personalised and relevant; TV everywhere will provide a smooth economic transition for existing networks; and new entrants like Netflix are innovating rapidly.”