Attempting to take advantage of viewers using smartphones and tablets to comment on TV shows via social media, Vizrt has teamed with never.no to integrate live screen graphics with social media tools.
The companies’ aim is to make it easier for those using social media to share Instagram photos, videos, personal photos, Facebook posts, tweets, and other user-generated content (UGC) on live shows.
To address this, Vizrt and never.no have integrated the latter’s Interactivity Suite and other social media toolsets with Vizrt’s live graphics systems. As a result, the pair say, this platform gives broadcasters effective tools for harvesting, managing and presenting social media content within their live shows, allowing them to use their graphics systems to display what’s trending in social media, and promote interactive viewer participation. In addition, they can then build playlists or carousels of select social content they want to display within live Vizrt graphics and push them to air.
“The social TV market is quickly becoming mature, and it’s fun to see new and interesting formats emerge, almost on a weekly basis. We’re beginning to see a new way of producing TV, quite simply. Trending and polling, using geo-located and in other ways segmented data provides new and very interesting insights,” said Lars Lauritzsen, CEO of never.no. “With Vizrt, the gold standard in broadcast visualisations, these insights spring to life and become the basis of innovative storytelling. The next big paradigm shift, we believe, is social TV advertising. The potential for commercialisation cannot be overstated.”
"Without tools specifically designed for social TV, broadcasters can quickly become overwhelmed by the volume of social media that’s being created,” added Petter Ole Jakobsen, CTO of Vizrt. “Our [joint solution] helps broadcasters maximise social media platforms to promote their shows and channels as well as harvest valuable data that can benefit their advertising and marketing.”