Multiscreen video enabler Elemental Technologies has launched Elemental Cloud, its platform as a service (PaaS) for securely managing the creation of premium live and on-demand TV content.
An architecture for video processing in the cloud, the platform dynamically scales resources and provides integration with on-premise video operations.
The growth of multiscreen video is challenging media companies to provide a high-quality viewing experience in an increasingly dynamic environment, the company rightly noted. New consumer devices, delivery technologies and government regulations are inundating the market and existing video operations are becoming strained by evolving requirements and fluctuating processing volume. A cloud-based approach, it said, makes it easier for video providers to incorporate new standards and elastically scale capacity to keep pace with variable demand.
"Elemental Cloud has been developed in conjunction with several of the world's premier media brands to allow video professionals to cost-effectively balance processing resources, while optimising existing capital investments," said Keith Wymbs, vice president of marketing at Elemental. "As a trusted supplier of multiscreen deployments in more than 40 countries, we are excited to deliver the increased flexibility, agility and value content programmers, pay TV operators, and studios will require over the next decade."
The Elemental Cloud architecture includes: universal interface provides management of on-premise and cloud-based resources simultaneously; the ability to use resources entirely in the cloud or in combination with on-premise infrastructure for a hybrid implementation; identical video, audio and metadata outputs, whether they're processed on-premise or in the cloud; dynamically scalable virtual resources in a configurable manner; autonomous deployments of dedicated resources for asset protection; and redundancy with transparently replicated services and geographically distributed resources.